SEO or search engine optimization improves the overall content visibility and quality of the organic ranking of a website. By using internet marketing companies are able to increase their online and in person business in a non invasive way. Instead of having to use the paid ads that come up on every website, business owners have the option to rely on search engines. This is important because people that use search engines will avoid paid advertisements in lieu of clicking on only organic links. By making use of search engines internet users are opening up a whole new world where product consuming is very easy. In 2012 it is estimated that 88 percent of United States internet users, ages fourteen plus, will browse and research products online. Companies and business owners must take advantage of this fact. Using search engines could multiply their profit numbers. By using an SEO reseller plan a company will have the ability to change up everything about how they gain profits. Improving profits by using search engines will boost awareness of their products and how people can quickly benefit from their products. The differences between advertising using SEO or the internet in general compared to other forms of advertising is vast. Direct mail or print advertising has a close rate of 1.7 percent. Compare that to the Seo close rate of 14.6 percent. Unarguably, SEO has better results all thanks to the original idea of search engines. When a company outsources their advertising to an Seo reseller they are automatically going to gain more business than a company who only uses basic forms of product awareness. Print advertising or advertising by mail is expensive and less effective than advertising using the internet. The internet is an invaluable resource for businesses and companies. They need to seriously take advantage of that fact, by ascribing to all new methods of search engine optimization.