Consumers are getting so much smarter these days. Case in point: Most will avoid paid advertising links entirely and instead will click directly on organically found links to the information they looked up. They are wise in that they know advertisers will do, say or write just about anything to lure them in, so they are cautious and would rather go the direct route instead of the indirect one to purchase products, get information, or find resources. And with millions of online users searching for everything they want this way (or about 88.1 percent of people 14 and over, to be exact), more will get wise to this advertising concept too. So how do businesses respond to the difference in the way people are using the Internet these days? Many are opting to use search engine optimization, or SEO, to give online users more organic links so they are not clicking on ads but instead on articles and other information that will eventually connect them with the companies paying for the service. It is a roundabout solution to a growing problem that businesses today have. But fortunately, it is proving extremely effective, and consumers will say the same thing about it as SEO companies, SEO resellers, and businesses paying for it. All parties enjoy the beauty that SEO gives in providing a cleaner approach and a much more direct one too. Many companies choose to link up with SEO resellers, who then generally work with a private label SEO (also called a white label SEO) to handle the article and blog writings and postings and general content creation. Through these efforts, companies allowing SEO resellers to communicate their desires often report stronger results more quickly. They often ditch their direct online advertising efforts and instead change their approaches entirely to revolve around online sales through SEO. What is more, because 9 out of 10 people age 18 and older use social media extensively, social media is creeping up into the offerings that SEO resellers sell these days too. In fact, almost all social media marketing professionals (accounting for 94 percent of the social media marketing population) track fans and followers of their clients, further proving the value of this service that so many SEO resellers now provide through the private label companies they resell SEO through. Taking it another step further, SEO resellers broaden services for clients to include mobile marketing solutions too. It is reported that 64 percent of people who own smartphones use them to shop for products online. In response, SEO companies and SEO resellers are honing their efforts to ensure they are readable on smartphones too.